Upcoming Events
LOS CABOS • LOCAL TIME (MST)
MARCH MADNESS
March at DistrictMX is built around tournament energy, knockout soccer, and major fight nights. From March Madness and Champions League to UFC 326, international football, and special event programming, the month blends strong daytime viewing with packed weekend nights.
Expect steady traffic from college basketball, European football, Liga MX, and combat sports throughout the month, with excellent opportunities for lunch, afternoon drinks, dinner service, and late-night crowds.
MARCH 15–29 • TOURNAMENT ACTION ALL MONTH
PARALYMPIC WINTER GAMES
March Madness takes over the sports calendar with nonstop NCAA tournament action. From Selection Sunday and the First Four to the Sweet 16 and Elite Eight, every round brings bracket chaos, buzzer-beaters, and all-day viewing windows that perform extremely well in a sports bar environment.
DistrictMX is the perfect place to follow the tournament from the first tip to the final possession, with big screens, cold drinks, and the kind of crowd reaction that makes every close game feel bigger.
MARCH 6–15 • DAYTIME GLOBAL EVENT
CHAMPIONS LEAGUE
The Paralympic Winter Games bring a powerful international sports story to DistrictMX in early March.
Because the event takes place in Italy, the strongest viewing window is during the day, with reruns helping extend interest later into the afternoon and evening.
This makes it excellent programming for lunch and early drinks, especially for guests who enjoy global competition, inspiring moments, and a different kind of sports energy on the screens.
MARCH 10–11 & 17–18 • ROUND OF 16
LIGA MX + CONCACAF
The UEFA Champions League moves into knockout football in March, which means every match carries real tension. The Round of 16 first and second legs bring Europe’s biggest clubs into must-advance situations, creating ideal daytime soccer programming.
These matches are perfect for lunch, midday drinks, and football-first service windows at DistrictMX, especially when marquee clubs are involved and every goal changes the tie.
ALL MONTH • MIDWEEK + WEEKEND SOCCER
COPA DEL REY + INTERNATIONAL FOOTBALL
March is packed with Liga MX regular-season action, plus the CONCACAF Champions Cup Round of 16. That gives DistrictMX a strong run of regional football with Mexican clubs, MLS sides, and teams from across CONCACAF competing for major results.
This combination creates excellent programming on both weeknights and weekends, especially for guests following Liga MX form and continental knockout storylines.
SATURDAY, MARCH 7 • HOLLOWAY VS OLIVEIRA 2
BOXING NIGHT
UFC 326 headlines March combat sports with Holloway vs Oliveira 2 in Las Vegas. It is a major rematch with strong name recognition, making it one of the biggest Saturday night draws of the month.
Fight nights at DistrictMX always perform well when the card feels important, and this one absolutely does — ideal for full screens, strong drink sales, and a high-energy late crowd.
SATURDAY, MARCH 28 • AFTERNOON + PRIME TIME
SPECIAL EVENTS
March 28 delivers a full boxing day at DistrictMX. Moses Itauma vs Jermaine Franklin starts the action in the afternoon, while Sebastian Fundora vs Keith Thurman takes over the night with a major pay-per-view main card.
That makes this one of the strongest all-day fight Saturdays of the month, with a smooth transition from daytime viewing into prime-time boxing energy.
MARCH 15 & MARCH 17
ALL MONTH • GREAT DAYTIME VIEWING
Two major non-sports moments round out the month. On March 15, the Academy Awards create a red-carpet-style viewing experience with sound on, themed menus, prizes, and sponsor-friendly atmosphere.
Then on March 17, St. Patrick’s Day brings another great promotional opportunity with themed décor, entertainment, and menu moments that fit the holiday crowd perfectly.
